Print Is a Commodity...but You’re Not

“Solution selling.”

“Consultative selling.”

“Communications partner.”

Does this sound like your firm? We can’t say that we’re selling a product, a commodity.

“Print is so much more than that. It can’t be just a simple product, like a loaf of bread or a set of screwdrivers."

But really it is. It’s ink on paper—and that’s it. Solutions, consulting, communications...for the most part, it’s just lip service, a 21st century angle. Who are we to stay that we are qualified to be a communications or solutions consultant in any of the diverse industries we try to sell? In reality, what most us do is sell ink on paper and press time...and we’ll take it anyway we can.