Print and Media Convergence - A Commonality

There are five common attributes that the realms of print and media convergence share. I consider these attributes to be the basis of coexistence in the worlds of print and media convergence. Most printers should find the five attributes familiar, if not downright recognizable, and will agree that print and the world of media convergence have a common future.

1. Communication
2. Cloud Computing
3. Content
4. Customer
5. Commerce

Communication—Print is largely a communications-based business. What printer’s produce—or manufacturer—communicates multiple messages across multiple media to a near endless list of targeted markets and verticals. The key to media convergence is the ability to communicate multiple messages across multiple media and targeting multiple contacts.