Printed Holiday Cards valued more than Electronic Cards Brian Regan says

By Brian Regan

I have been receiving a mixture of electronic holiday cards and printed cards and it has left me thinking, What factors determine which type of card I receive?

When I make a choice between sending a card via print or electronic usually it is based on time. Do I have the time to send out the full-blown printed card or is it more important to get an acknowledgement out? Thinking that through, is that the right criteria for the choice? What determines the right medium to use? Is it different for professional contacts? Clients? Employees? Friends? Relatives? Is there a chart needed to determine the right thing to do?

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Business Management - Marketing/Sales

Brian Regan Author's page Brian Regan, President of Semper International, was born with ink in his veins, running everything in his family’s small printing company from prepress to finishing. Brian helped finance his degree from the Musicians Institute in Los Angeles and his struggling music career by running a printing press, ultimately becoming a pressroom supervisor. In 1996, he joined PressTemps (Then PrintStaff now Semper International, the leading placement firm for temporary, temp-to-hire and direct hire help in the graphic arts and printing industry), overseeing West Coast operations. Brian moved to Boston as Chief Operating Officer managing the recruitment process, overseeing hiring and training, skills testing, and conducting statistical analyses to measure success. He also helps manage the company’s sister company, Printworkers.com, the industry’s leading job board. Brian has been a speaker and contributor on the subject of staffing challenges facing the graphic arts industry. Parlaying his interest and intuitive learning skills developed from video games, he is also a member of the Video Game Association, actively consulting firms in the business merits of using the Virtual Worlds for business and training as well as other Social Media tools such as Twitter and FaceBook.

Do you qualify for a printed card?