The Tribe Discovers...Public Relations

Last week, the Fire Enterprises, Inc. (FEI) tribe went over a great idea for building a Customer Nurture Program. This week? The tribe shifts gears to discuss the importance of a company’s public relations strategy. Remember, fire = print.

The FEI monthly management meeting began. Marka scribbled two words on her handy whiteboard. “We’re going to lead with Public Relations,” she started. “This effort begins today.”