Getting Peanut Butter on Your Chocolate
If you’re a person of a certain age, you will probably remember those 1970’s TV commercials for Reese’s Peanut Butter Cups. One of the earliest featured the young heartthrob Robby Benson walking down the street eating peanut butter (never mind how strange THAT was) and running headfirst into a pre-Happy Days Donny Most eating chocolate. Their snacks get mixed together and they exclaim, “Hey you got peanut butter on my chocolate!” “Well, you got chocolate on my peanut butter!” They taste the mixed concoction; declare it tastes great together, and discover Reese’s Peanut Butter Cups, courtesy of the pretty girl who distracted them in the first place.
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Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
