Take a Different Tack to Beat the Price Trap
It seems that the concept of thinking differently and focusing on customer-centric communications hit the spot. When I returned from speaking at the Dscoop6 conference and the Marine Marketers Annual Meeting—both held in sunny and warm Florida—I had a number of calls and e-mails that offered commentary on the concepts presented in my last blog entry.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.
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