Sales Strategy: Success is in the Details

(Blog #17 in the ongoing series derived from a book Harris DeWese wrote several years ago—“A Year of Selling Profitably.”)

These blogs on planning are boring.

I’m bored writing them.

I’ll bet you are bored reading them.

My Bloginator Boss, Big Daddy Smith, just called and said, “Mañana, all this planning stuff is boring, and several readers have reported nodding off at their desks. One guy fell face down in his corn flakes and damn near drowned in the milk. We can’t risk that kind of liability. Can you please write stuff that is more entertaining and exciting for our readers?”