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How good are your sales folks at helping a customer choose the best print process? How well can they explain the differences between production inkjet from your other output devices? Explaining the benefits are quiet easy, but the differences are a lot harder. Because production inkjet is different, having a conversation about the print/color differences, the paper requirements, as well as the water solubility issues that may occur, becomes a much harder discussion. In some cases, the print graphics lend themselves to switching to inkjet just fine. But for others that require higher coverage and image/color quality, inkjet may just not be the way to go.
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