Apples and Halibut
The law of supply and demand is a basic principle of economics: if demand exceeds supply, prices go up; if supply exceeds demand, prices go down. There is another basic principle of economics: if prices go up, demand goes down. This is called price elasticity of demand.
It can be confusing. Demand goes up and prices go up. Prices go up and demand goes down. Demand goes down and prices go down. Prices go down and demand goes up. Prices go up…
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- Business Management - Industry Trends
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.
