Retailers Building with Data, not Brick and Mortar
Last week, I attended a customer relationship marketing conference for retailers, by retailers. I have to say that I barely made it through the conference without spontaneously combusting from the speed of change in the retail marketing sector.
From the advent of new ways to leverage big data—including new social media channels, QR codes and real-time engagement—to inventive new physical store formats, the fundamental rules governing retail commerce are changing at a breathtaking pace. It appears that only the most innovative, most consumer-focused and well-capitalized players will thrive.
- Categories:
- Data Management
- Training and Education
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC
