Results of an academic study examining consumer attributions of messages printed on direct mail envelopes and envelope characteristics -- and thus the perceived intentions of the direct marketer and about what is inside the envelope -- on intent to open a direct mailing.
The latest version of the annual USPS periodicals study examines numbers and trends related to magazines and newspapers delivered via the US mail.
Download the latest 44 page product catalog and bindery production resource from Technifold USA.
An old school bindery trick perfect for the digital age.
Andreas Romey, presents market leading digital printing solutions from Laserline, a Kodak customer. The solutions address short run personalized needs while adding dimensional printing, matte and gloss coating options for additional impact and appeal.
Presstek DI presses economically deliver environmentally friendly, fast turnaround, high quality short run color printing, in run length quantities from 500 to 20,000. The Presstek 52DI operates at 10,000 sph and has a maximum sheet size of 20.47" x 14.17". The Presstek 34DI prints a 7,000 sph and has a maximum sheet size of 13.39" x 18.11".
According to a 2010 study conducted by the Custom Content Council, "branded content initiatives are considered by marketers to be more effective than any other leading form of advertising and marketing." The top reasons for using branded content is customer education and retention, and marketers see their investment fueling longer-term returns.
Now in its 27th year, the Printing Impressions 400 provides the industry’s most comprehensive ranking of printing companies in the United States and Canada. Download the complete list (PDF) or find a company’s rank and sales in the alphabetical index.
Whether you are printing one book or one million books, Kodak printing solutions can help you fulfill the demands of this changing market.
Thairath Daily, one of Thailand's most widely read newspapers, uses KODAK Generation News Platesetters and Computer to Plate Solutions including digital printing plates from Kodak to differentiate themselves in the market and grow their business.
A simple tip to dramatically improve rotary micro perforating on your folding and scoring machines. Video demonstrates this common pitfall in rotary operations and the little-known remedy.
The Dimension Pro family of platesetters provides high performance, ease of use and low cost of operation. The Dimension Pro Series includes the 4-page Dimension Pro 400 Series and the 8-page Dimension 800 Series. These highly productive platesetters range in production speeds from 15 to 50 plates per hour.
This short video was shot during a recent press run at Specialty Print Communications’ headquarters to educate viewers on the process of converting a roll of paper into a finished piece of direct mail.
CN Newsprint is the first Kodak customer worldwide to put the new KODAK PROSPER S10 Imprinting System to use in a newspaper production environment. Learn more about their story.
Lehigh Direct, a leading direct marketing company serving many top international brands, is taking its expertise in personalization to the next level as the first U.S. company to leverage the CMYK capability of the KODAK PROSPER S10 Imprinting System.
A succinct, informative video recap of the latest Print Delivers presentation in Chicago on November 2, sponsored by The Print Council, featured on Kodak's B2B YouTube channel.
A Presstek Vector FL52 thermal platesetter and Presstek Freedom Pro chemistry-free plates provide the short-run, small format (52 cm and under) printer with a unique metal platemaking solution for higher productivity, cleaner operation and lower materials and production costs.
Printing Impressions' ranking of the 400 largest commercial printers in 2010.
Kodak wins the PIA Intertech Award for Kodak Digicap NX Screening, a ground breaking technology for the packaging segment of the printing industry. Kodak's Jonathan Ghent talks with Oscar Planas about the technology and the importance of the award.
Kodak wins the PIA Intertech award for the Kodak Prosper S10 Imprinting System. Kodak's Jonathan Ghent interviews Ronen Cohen about the significance of the award.
