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Dieter Worschitz, Owner, Matti Group shares from IPEX the Paper Handling and transport solutions that include Kodak Versamark Printing Systems components for imprinting applications.

Simon Tapley and Graham Moore, Ricoh Europe, discuss the whole Ricoh group portfolio and the 10+ year relationship with Kodak. They share how the Kodak Digimaster and the Kodak NexPress complete their range, giving their customers the choice and the technology to further meet the needs of their growing customer base.

According to the 2010 Ipsos Mendelsohn Affluent Survey, contrary to the popular belief that 18 to 34-year old consumers are more likely to reject or avoid advertising than older affluent consumers -- they are, in fact, actually more interested in ads featured in nearly all mediums.

Paul Jakobson from Horizon, introduced the end to end book finishing solutions that support the Kodak Prosper Platform.

Marco van der Veer, Dir. Of Marketing, introduces the software development and full imaging system options available from Blackware. They have a partner with Kodak for more than 15 years.

The KODAK DIGIMASTER EX300 Digital Production System provides a new level of dependable black and white production power to high volume environments. Watch a short three minute demonstration.

A study by ExactTarget and CoTweet, finds that when Facebook users choose to "like" a company or a brand, the primary reasons are discounts, freebies, and to show friends their brand affiliations.

Hans Gut, Director of Marketing for Hunkeler, narrates a video from IPEX and presents a book finishing solution for the KODAK PROSPER 1000 Press from Hunkeler.

"One in Ten Americans Use an eReader" Harris Poll study findings with charts for results reported.

GRAPH EXPO 2010 product announcements, show news and booth previews.

Whitley Printing Company is using Kodak NexPress Dimensional Printing Solutions to deliver on their commitment to excellence. View how they are creating unique ideas to get direct mail noticed.

North American consumers in the 18-34 year-old demographic prefer, by a wide margin, to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM.

Learn how magazine publishers can make digital publishing a profitable and successful part of their business. The efforts that make the most difference in building a successful digital business will be discussed by a panel of experts, including Bob Sacks, CEO of Precision Media Group; Jeanniey Mullen, Global Executive Vice President/CMO of Zinio; Adrienne Wallace, Vice President of Marketing for VIVmag; and Stephanie Jackson, Director of Strategic Marketing Solutions at Zinio.

The Webinar will present an actionable list of up to 10 initiatives publishers should seriously consider implementing over the next 12 weeks.

The book industry is rapidly implementing practices that minimize negative social and environmental impacts. Over 250 publishers, representing about 50% of the book industry's market share, have either developed strong environmental policies. This webinar is designed to share best practices in the book industry on sustainability.

See how 800 tiny pieces of aluminum were transformed into a fish sculpture using the new KODAK TRILLIAN SP Thermal Plates. TRILLIAN SP Plates can also transform your printing business by offering a plate that uses less chemistry, prints long unbaked run lengths with great chemical resistance, and cuts operational costs in prepress by reducing chemistry, water, energy, and waste.

Book solutions from KODAK DIGIMASTER Digital Production Systems for today's changing marketplace - featuring fully automated in-line solutions from LaserMax, Watkiss PowerSquare and Bourg finishing devices.

Kodak is making digital without compromise a reality so that you can build stronger, more profitable relationships with your customers. View a full demonstration of the KODAK PROSPER 5000XL from IPEX 2010.

Kodak's Chuck Hura provides an overview of the features under the umbrella of KODAK NEXPRESS Print Genius- high productivity, high quality and lower cost per page.

Mayo Clinic puts straightforward direct mail creative to the test - Much like its thousands of physicians, scientists and researchers, the clinic's marketing department regularly finds breakthroughs and produces results. In its latest achievement, the marketing team tweaked its direct mail creative for its newsletter subscriber campaigns and saw a 28 percent lift in response over its control.

In this paper, the authors examine some of the stylistic changes that have occurred in magazine ads. They argue that the changes observed in advertising style reflect substantive changes in the consumers to which these ads were directed, and that these stylistic changes were necessary if such advertising was to continue to be effective.