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This academic study finds that consumers find that print ads are seen as least annoying, whereas advertising in broadcast media is seen as most annoying.

Print ad content, when perceived as meaningful, results in consumer retention of ad details and being able to recall later when prompted. Contrarily, if a print ads strength is its attractiveness, consumers are not as likely to recollect ad details and facts, but instead to simply recall the brand name or product.

A compilation of top-line synopses of research and data on marketing media mix effectiveness, with a focus on magazine advertising.

Magazines alone or working in synergy with other media consistently yielded the most positive results.

Consumers pay attention to direct marketing efforts, thus validating direct mail as a highly effective tool.

An academic paper summarizing the survey of retail store managers' attitudes towards the value, use, and future of printed promotional material (e.g., direct mail, catalogs, and in-store signage).

The immediacy of mail and the attention it receives by consumers gives a company's marketing message an opportunity to be noticed unlike any other media channel.

Results of a UK study that asks the question "Does the day that direct mail lands on consumers' doormats play a big part in its success?"

This classic academic study, which still holds true based on more current studies, finds It would be a costly mistake for Internet companies to rely solely on online advertising to build awareness and generate traffic.

In this classic study, print ad content was recognized at a higher level than what was delivered online. Though Internet advertising was a novelty in 1998, the ability to see the full ad in printed format remains a strong point of the medium.

This classic study looks at the extent to which consumer use of the Internet displaces or reinforces the use of other media as sources of advertising information.

Eight out of 10 investors and analysts prefer a printed annual report over the online version, while also expecting the annual report to be online.

Casino Quality Playing Cards are produced from press sheet to wrapped product in one system.

Back in 1984 I was working for Pitney Bowes in Cairns in Far North Queensland.  If you’ve never been there, it’s hot.  In summer... it’s very hot.  My company car was the reject Toyota Hiace from the warehouse with vinyl seats and no air-conditioning. I couldn’t afford a proper car because I was making no commission.

On a typical day I’d drive an hour to an outlying town.  First I’d have to change my shirt because the one I was wearing during the drive was now stuck to my back.  Then I would spend the next 2 – 4 hours walking up and down each street in the town... cold prospecting.  For someone with low self-esteem, this was not fun.  I was also not very good at it.  After my first 9 months I was on about 50% of target and barely surviving.

The results of a study comparing consumer response rates to a range of different direct marketing creative executions.

Bill Bachman, VP of Cohber Press, a KODAK NEXPRESS customer, speaks on a NEXPRESS innovation, ICS Software. With ICS Software, users have time-savings for having a press up- and-running productively, as well improved image quality for the printer's clients. Easily integrated into the NEXPRESS workflow, ICS increases the ORC life and helps to reduce the time to take the press apart.

Bill Bachman, VP of Cohber Press, a Kodak customer speaks about the benefits of using KODAK Dimensional Print. Dimensional can be used as a value-added tool for selling purposes, and has ease of use for working with an in-house design team. With many types of Dimensional print available, such as business cards, sell sheets, self-mailers and posters, printers can offer their clients a variety of options.

The printing industry is one of the largest manufacturing industries in the world, offering a wide variety of exciting employment and career opportunities.

Arbitron and Scarborough Research's Teen Mall Shopping Attitude and Usage Study finds that 95% of teens notice mall advertising.

Pazazz presents one Print Fanatic and his team who love printing!