Search Results

Call it graphic communications, graphic arts,print media or just plain printing. Whatever you call it,you're referring to one of the largest manufacturing industries in the United States in terms of not only employees but also annual revenue.

A simple overview of the commercial printing process, with an emphasis on offset lithography.

Documentary style video on letterpress printing that stresses the art and craft of "Old Skool" printing.

Estimate the impact of TransPromo on your direct mail and statement marketing programs.

A recap of Kodak executive presentations to the press on June 16, 2009. Chris Payne, Kevin Joyce and Jon Bracken provide a preview of what we will see at PRINT 09

Engage Marketing Inc. is a Chatsworth, Calif. based direct mail firm whose customer base includes political consulting firms, trade schools, casinos and marketing organizations. Finishing is important to Engage Marketing because their digital capabilities demand versatile equipment to deliver on-demand print ranging from direc tmail to booklets to short run point of purchase displays.

Slipstream will make you rethink your card conversion profits. And the change will be immediate. Imagine a machine that can modernize production lines virtually overnight to increase productivity ten or even twenty fold. This is the reality that the Slipstream affords.

PB-15 revolutionizes paper drilling with automatic feeding, jogging, drilling and delivery of products all at speeds up to 1,500 piles per hour on products ranging from:

*Loose-leaf, spiral & wire-o manuals
*Perfect bound books & stitched products
*Mechanical bound books with 2:1, 3:1, 4:1 and 5:5 patterns

Features include, easy touch screen programming, automated paper formats, cooling and lubricating, all at speeds 5-8 times faster than current methods!

C-Point Marketing, based in Ft. Wayne, Indiana offers turnkey business to business or business to consumer marketing interface, one to one variable printing and a turnkey direct mail and fulfillment program. The company recently expanded their VDP printing capability to full color with the purchase of 2 Kodak Nexpress variable data presses, a 2500 and an S3000.

The simple and long-standing concept of the four P’s of marketing still rings true today. Ultimately, marketing managers have the levers of price, product, place, and promotion to pull in order to increase sales. In recent years, consumer and technological developments have ratcheted up the level of complexity within each of the four P’s.

This complexity leads to organizational silos with conflicting strategies, options, and metrics. The framework provided in this paper is intended to help marketers optimize their process to quantitatively make the best decisions - not only within each of the four P’s, but also overall by modeling the interactions between the four marketing elements.

According to a survey from Burst Media, ad cluttered websites annoy their audience and leave consumers with a less favorable opinion of an advertiser whose ads appears on such a page.

This research uses an econometric analysis to assess the correlations between the media choices and overall business results. Printed mass media advertising showed greater impact than broadcast advertising.

A summary of the consumer research portion of PRIMIR's "Trends and Future for Financial and Transactional Printing" report. The primary goal of the consumer research survey portion of the overall study was to determine the current and future use by consumers of paper transactional documents such as bills and statements. A secondary goal was to determine the proclivity of consumers toward transpromotional printing.

InfoTrends' white paper detailing interviews with print service providers and marketing executives who have added, or are planning to add, transpromotion to their marketing mix. The report also includes InfoTrends desk research and studies.

Transit advertising is a growing category of out-of-home advertising and an area that has received little academic attention. This study keys in to elements of effective airport advertising and is applicable to other transit locations.

Results from Alloy Media Marketing's College Newspaper Audience study. The report provides valuable data indicating college newspapers continue to reign as a top mass media choice among today's college students.

MPA asked Marketing Evolution to update learning on their 2006 analysis of 20 cross-media accountability studies. Marketing Evolution added 18 additional cross-media accountability studies and went beyond analyzing effects to focus on return on investment (ROI).

Nearly 40% of consumers who perform online searches for more information report being influenced by offline channels and this influence ultimately results in a purchase.