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Conducting a customer service process audit will enable you to do a deep dive into your operation to understand the customer experience firsthand. Here are six items you can quickly check:
1) Check your job status or update process.
Grab any job in process and act like a customer wanting an update. The office personnel should be able to answer any question you ask and the response should be fast and at their fingertips. Give fast, accurate updates.
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Michael Casey
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Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
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