Six Ways for a Printing Company to Thrive or Die in the ‘New Normal’ -Carl Gerhardt

By Carl Gerhardt

Much has been written about how to succeed. But, I could not resist repeating what I consider to be six ways to either thrive or die as we continue to be in the valley of what Dr. Joe Webb once referred to as a possible L-shaped recovery—or lack of recovery from the recession. Consider this: Are we dealing with the impact of the recession, or is the restructuring of the industry more the culprit?

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Companies:
Allegra Network

Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

Six Ways to Thrive or Die in the ‘New Normal’