Speed and Accuracy are the Top Drivers of Print Buyer Loyalty to Printers -Michael Casey

By Michael Casey

Reviewing a sampling of the 12,000 print buyer surveys we collected in first quarter of 2012 revealed that speed and accuracy are mentioned consistently when praising or complaining about their buying experiences. While courtesy and friendliness are top satisfiers in the hospitality industry, that isn’t the case for printers.

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Business Management - Marketing/Sales

Michael Casey Author's page Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.

Speed and Accuracy are the Top Drivers of Buyer Loyalty