Stop Stabbing Creatives in the Paper Back
It happens every day all over North America—all over the world for that matter, I am sure. But last week it happened to me—and you know how things change when they happen to us, when they hit home. Now it was personal. Very personal.
I was helping out a friend in need and designed her brochure in a matter of days—and over the weekend at that. Yep, I am a good friend.
- Categories:
- Consumables-Paper - Offset
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
