Taking a Shine to Metallics
As marketing brochures go, it was definitely on the smaller side. But what the 6x6˝ catalog lacked in size, it more than made up for in attention-getting sparkle.
Shiny kitchen vignettes showcased equally shiny Krups appliances. Nice indeed, but the ultimate eye-catching factor was a subtle, surprising shimmer—a shimmer achieved by printing the brochure with four-color process on a light silver metallic sheet—that created a third dimension in shine and the ultimate showstopper for this piece.
- Categories:
- Consumables-Paper - Offset
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
