I love this time of year! Somehow, the holidays help me regain my focus. I always begin the New Year charged up and committed to a better me. At times like these I reflect on how lucky I am and how the world is full of blessings and heroes. I met one a few years back. Let me explain.
It was a Saturday. I made a trip to the post office. When I got there, the place was in a total stir. They closed early leaving the customers to weigh their own packages and to buy stamps from vending machines. This was new to most of us so things were moving slowly. Lines were long and tempers were short. No one was in a good mood.
As I stamped my letters, an old man walked through the door. He looked to be in his early 90’s. He was bent at the waist and could barely walk. It took him forever to cross the floor and arrive at the postage scales. It was painful to watch.
I must confess that I tried to finish before his presence could inconvenience me. I don’t know why I was in such a hurry. I just didn’t want to wait. I didn’t want this guy to interfere with my ability to get on to my next trivial task.
Out of the corner of my eye, I watched him struggle with the scales. He had a large magnifying glass and was trying to read the display. People waiting behind him were losing their patience. Like me, they resented him for holding them up. None of us seemed willing to share the post office with this guy...this veteran.
For some reason I spoke to him. I asked if I could help with what he was doing. He said that I could. A thirty something woman behind him exhaled in disgust and left the post office in a huff. Obviously, she had very important matters waiting elsewhere. This guy was really causing a problem.
“What are we trying to do?” I asked. “I’m trying to mail this book to a friend,” he explained. “I have arthritis and Parkinson’s disease, so I can’t do much, I can’t read the scales either.”
I asked if I could help him address the package. He said yes and explained that it was a book on B-24 bombers. He was mailing it to a friend in Texas. The two of them flew together in World War II. They had not seen each other in almost 50 years.
He told me how his granddaughter found this guy on the Internet. “She’s real smart,” he said. “She knows how to find the address of anybody in the whole country just by typing their name. Then she went on the Internet and ordered this book. We got it in the mail the very next day. Have you ever heard of such a thing?”
As I purchased the necessary postage and stamped his package he told me what a thrill it was to find his old friend. They had been talking on the phone and he had decided to send him this book. He lit up like the sun as he talked about their phone conversations and the missions they flew during the war. He really loves and misses his friend.
By the time we finished, the post office was empty. He turned to say thanks and offered to give me his left over stamps. I refused and told him that I should be thanking him. There was no way to repay the debt that we all owe him and his fellow veterans.
As he left, he turned, snapped to attention and saluted. It was all I could do to choke back the lump in my throat. This man was proud of his service to us. He took it seriously. We should too.
So…it’s the season of Thanksgiving and Christmas. What are you thankful for? I’m thankful for many things. One is my mother who cried every time the flag passed in a parade. Her blood ran red, white and blue. She taught all of her children pride in family and country. I appreciate that.
I’m also thankful for our servicemen. I include those serving today and all that have put it on the line for us in the past. I’m also thankful for the old soldier that “couldn’t do much.” Thanks for the gift you gave us all before I was even born. Thanks also for the gift of your need when I was nearby. I’m glad I was the one to receive it.
What does all of this have to do with printing and publishing? Absolutely nothing, unless you consider our right to do it. Nothing unless you include the fact that we’re free to write what we think even if it is against policy. You’ll have to answer that question for yourself.
Thanks for Everything was written in 1999 as part of my Customer Focus series. It seems appropriate to share it again this week. I hope everyone has a great holiday season.
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Bill Gillespie has been in the printing business for 49 years and has been in sales and marketing since 1978. He was formerly the COO of National Color Graphics, an internationally recognized commercial printer and EVP of Brown Industries, an international POP company. Bill has enjoyed business relationships with flagship brands including, but not limited to, Apple, Microsoft, Coca Cola, American Express, Nike, MGM, Home Depot, and Berkshire Hathaway. He is an expert in printing sales, having written more than $100,000,000 in personal business during his career. Currently, Bill consults with printing companies, equipment manufacturers, and software firms. He can be reached by email (bill@bill-gillespie.com) or by phone (770-757-5464).