The Changing Sales Model
Not everything has changed has it? For many years, we’ve heard of the need to change the sales approach, as well as the need to broaden the products and services offered to clients. With that cry has come much resistance and frustration in really understanding what to change to, what should the new model look like and how will it be profitable. Perhaps some of the frustration comes from applying overall absolutes to these objectives.
There probably are core portions of your business that have not changed in any dramatic way. You may also have client relationships that haven’t changed either and, with the exception of reduced client budgets, the relationship remains solid. Additionally, by really understanding your clients’ businesses, you may have recognized that the methods they are using to communicate and get their messages heard have expanded.
- Categories:
- Business Management - Marketing/Sales
Mike Philie leverages his 28 years of direct industry experience in sales, sales management and executive leadership to share what’s working for companies today and how to safely transform your business. Since 2007, he has been providing consulting services to privately held printing and mailing companies across North America.
Mike provides strategy and insight to owners and CEOs in the graphic communications industry by providing direct and realistic assessments, not being afraid to voice the unpopular opinion, and helping leaders navigate change through a common sense and practical approach.
