The Cruel Crossroads of Communication Channels
I sit at an unusual junction of media convergence. This “cruel crossroads,” as I call it, includes creative, marketing, print and education. Now don’t get me wrong, I’m not an expert in all of theses channels, but I do have a unique and unusual view of the traffic that heads up and down the highways of these related industries and that collides at the cruel crossroads.
- Categories:
- Business Management - Industry Trends
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.
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