The Four Reasons Why I Hate Groupon

By Clay Forsberg

This post has been brewing inside me for a couple of months now. I think it started when I heard that Groupon had turned down a $6 billion buyout offer from Google. I couldn't see how these guys could turn down $6 billion. Maybe they had other ideas for the company—a grand vision to jump-start humanity and right the world's wrongs. I doubt it. We're not talking about Twitter or Facebook, here. Groupon is a damn coupon company.

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Business Management - Marketing/Sales

Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.