The Hole-In-One of Sales
Bill: "Emma, you’re not a golfer, but you still know what a hole-in-one is, right?"
Emma: "Of course—it’s that moment of pure excitement when you or someone in your group sinks the ball in one shot. I’ve seen it many times in mini-golf."
Bill: "Exactly. There’s nothing like the thrill of seeing it happen or doing it yourself. I’ve witnessed three in my lifetime—two by others and one of my own. Each time, it was shock, awe, and sheer joy all at once."
Emma: "Sounds exhilarating. But I have a feeling you’re linking this to sales somehow."
Bill: "You know me too well.
The only other time I’ve felt anything like that rush is when I land a really big account. In sales, we call that “Landing the Big Fish.” I just wrapped up a deal adding over 100 new members to The Sales Vault. Right after I hung up the phone, I had that same euphoric, 'Did that really just happen?' feeling I get from a hole-in-one. And it made me wonder: can AI do anything to shorten this sales cycle?"
Emma: Absolutely. AI tools can’t replace the personal touch of relationship-building, but they can accelerate the process. By analyzing market data, identifying high-value prospects sooner, and personalizing outreach at scale, AI can help you stay one step ahead. It’s about using technology to work smarter, not harder.
Bill: "Sounds promising. Can you give me a real-world example of a high-impact ChatGPT prompt that could speed things up?"
Emma: "Sure. Here are a couple that deliver great results:
- Shortening the Sales Cycle: 'Propose a step-by-step funnel for [X] industry prospects, outlining how to quickly move leads from initial contact to closing, with specific messaging at each stage.'2. Overcoming Objections: 'Suggest three strategies to handle budget, timeline, and perceived-value objections in the [X] industry. Include concise language and evidence-based points.'
Bill: "Those are great prompts! I might even take a swing at them."
Emma: "In that case, FORE!!!!"
Bill Farquharson’s Sales Vault is a subscription-based learning platform for sales reps and selling owners throughout the Graphic Arts. Learn More
Emma Farquharson can be reached at Contact@SharedIntelAI.com
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- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
