The Lost Art of Printing Customer Job Stuffing -Carl Gerhardt

By Carl Gerhardt

I just received an online order delivery that reminded me of the lost art of using customer-shipped jobs as a way to build relationships and market for additional orders. I confess that this order was from Jockey.com for “unmentionables.” What was so cool about it was that packed inside with my order was a small pocket folder. One pocket of the folder contained the job ticket and printed on the flap was the message, “Packed with care by Kathy.” In the other pocket was a note from “Kathy and your friends at Jockey.com.” It’s worth sharing the message:

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Categories:
Business Management - Marketing/Sales

Companies:
Allegra Network

Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

The Lost Art of Customer Job Stuffing