The Six Foot Rule and $20 Million in Sales

Opportunities for sales are everywhere every day. Most of us just don’t pay enough attention.

Introducing the 6 foot rule. This is not a COVID thing. This is a great rule for sales professionals.

Simply stated, the 6 foot rule, when it comes to sales prospecting, means that anyone who comes within 6 feet of us could be a prospect or know one, and is worth talking to.

I know of many great success stories about the 6 foot rule. There’s a $20 million one!

A Proforma distributor owner was at the gym on a treadmill. A person got on the treadmill next to him, so the distributor struck up a conversation with the stranger. It ends up that this particular stranger worked for a very large company, had a very large budget for print and promo, and was having some significant challenges with their current vendor.

The distributor got the person’s information, scheduled an appointment and showed the person how he could solve the problems they were having with their current vendor.

Over a few years, that meeting resulted in more than $20 million in sales and more than $10 million in gross profit.

Opportunities for sales truly are everywhere. Just follow the 6 foot rule.