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Noel Ward
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At high noon on the opening day of GRAPH EXPO 2012, I was at a client’s booth along the left side wall about 150 feet back from the entrance. Moments after the show floor officially opened, there were people coming down the aisle, even though this location was hardly in a direct route to anywhere. And the traffic kept on coming. It was never crazy busy, but it was steady; and the people stopping in the booth were in ready-to-buy mode.
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Noel Ward
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