There Errors Are Your Errors
Once upon a time, I worked at a studio where every file had to be checked by three people—the creator of the file, the proofreader and another designer or production person—before it went out to the printer. Every file, every proof, every time.
I'm a perfectionist, but that seemed like overkill even for me. But...we caught things. And we caught them early while there was still time to fix the image or typo without incurring major costs (or dare I say it, before having to reprint the piece).
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
