Time to Rethink the 2012 Business Plan for Your Printing Company -Carl Gerhardt

By Carl Gerhardt

One-third of the year has flown by. By this time, it’s fairly easy to predict 2012 business results. When you have four months essentially behind you, it becomes pretty hard to move the year-to-date needle very far in sales or profitability.

Assuming that you crafted a business plan for 2012, it is a good time to rethink your plans for the balance of the year. Of course, in these fast moving times, one should be constantly changing the ship’s sails to stay on course and/or to look for new opportunities.

1 2 3 4 All Next »

0 Comments

View Comments

Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

Time to Rethink Your 2012 Plans