Use Email to Identify Warm Prospects
Your email provider gives you some very useful data
For each email sent, you will be able to find out the number of email opens and click throughs. If you sent an email with a clear call to action, as I suggested in my previous article, you will have included a link.
Download a list of who has clicked your link. They are warm prospects. As they have already shown some interest, it is worth investing some more time on them.
Now it is time to go multi-channel
- Send them another email
- Call them
- Message them on social media
- You could even send them some print! (I’ll cover this more in my next article)
What do you say to your warm prospects?
It can be really useful to have a template or a script. Fortunately, I have done all the hard work for you! “Done For You Sales Scripts” includes scripts for over 20 different situations. Check it out here: https://profitableprintrelationships.com/online-training-resources/done-for-you-sales-scripts/
PS Test out how effective you are at selling print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
