Use Low-Cost, High-Value Giveaways to Create Sales Opportunities (Part II)

Last week, Fire Enterprises (FEI) marketing whiz Marka told Zoot how offering inexpensive giveaways in FEI’s direct marketing promotions can lead to new sales opportunities. This week, Marka and Zoot come up with some creative giveaway ideas. Remember, fire = print.

Zoot took off his Thinking Cap. “Marka, I got it,” he said. “Most of our customers love grog. We could offer everyone who responds to our postcard a $10 Drachma gift certificate to Hercules’ Grogaccino Palace.”