Volly for Service?

Clutter. It’s the plague of every busy person and family. And it adds stress to everyone’s life, as evidenced by how great it feels to wipe the desk clean and take a mountain of outdated bills, coupons, catalogs, direct mail and more to the curb for disposal.

This vast volume of paper, especially transactional and direct mail, drives much of the printing industry. Yet big billers are working to replace print with digital delivery—largely to control postage costs—and savvy direct mailers are looking to reduce spray-and-pray mail volume with better targeting and cross-media campaigns.