We Aren’t Selling Enough
Why aren’t we even trying to contact potential clients?
I was talking to the managing director of a publishing company recently. He was just back from ten days holiday. One of his first jobs is to delete all the sales e-mails that he receives when he is away. However, this time it was different.
He had noticed a big difference in what he had received. There were plenty of approaches from e-mail companies, web companies and digital marketers. But this time there were no e-mails from printing companies.
Surely printing companies should be contacting publishing companies all the time
This isn’t a big publishing company. But they spend a reasonable five-figure sum on print every year. They are considering launching a new title. But no printer is making the effort to win that business.
Lots of printing companies are telling me that they are struggling to achieve the levels of business that they need. But waiting for the orders to come in isn’t going to fix the problem. If printers want more business, they are going to have to work for it.
What should you say if you want to interest a prospect?
Check out How To Stop Print Buyers Choosing On Price – it outlines a simple three-step process that maximises your chances of winning profitable new clients
PS Test out how effective your sales people are at selling print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
