Web Ads Are the New Bricks in the Mailbag
I’ve long viewed display ads with a heavy degree of skepticism. Am I so biased by print’s tangibility that my disdain for online advertising clouds my judgment? I’m not sure, but knowing that I’ve rarely received any feedback on the digital ads our company has run has always made me wonder what’s really going on.
- Categories:
- Business Management - Marketing/Sales
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC
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