How Commercial Printers Can Access the Label Market: A Look at Opportunities, Equipment, Inks, Coatings and Substrates
Sponsored by: Mark Andy, Ryobi MHI (Graphco, Print & Finishing Solutions) Trevor Steinhauser, Vice President, Steinhauser; Mary Sullivan, Director, Global Marketing, Mark Andy, Inc.; Kian Hemmen, Territory Manager & Equipment Consultant, Print & Finishing Solutions (PFS)
Speakers:
This webinar is the second in a series specially designed for commercial printers who are looking to expand into the lucrative packaging market. This time, the focus is one of the most rapidly growing segments of the packaging market: label printing. In this webinar, our speakers will provide an overview of what is changing in the label market and how a commercial printer can position themselves to take advantage of it to tap into new revenue streams. We’ll also address the strategic business and technical issues you need to be aware of to enter the market.
Attendees will learn:
- Why labels might be a good place to invest
- What you need to know about specific inks, coatings, substrates and finishing for labels
- The benefits and verticality of single pass production for value added offerings like foil stamping, lamination, embossing, diecutting and more
- What it takes to get started and be successful in the labels market from a "peer" who has made the investment