Data-Driven Marketing: Getting in the Game

Some say that marketers today are drowning in data, but starved for information.  Today’s consumers expect a flawless experience that delivers personalized content via the appropriate channel.  This webinar will discuss how marketers are effectively leveraging data and transforming it into insight that can be used to effectively market to customers.  Industry experts will share trends in critical customer communications and how companies are building data-driven strategies to deliver a personalized customer experience that prompts action. Join InfoTrends’ Group Director, Barbara Pellow and panelists as they discuss the trends in data-driven marketing and share best practices.

In this webinar you will learn about:

· Consumer expectations for a personalized experience
· Organizational challenges in a data driven world
· Data sources being aggregated to make communications more relevant
· How data is being leveraged for new customer acquisition as well as retention
· Tools and techniques for data analytics and predictive modeling
· Staffing considerations or partnerships to participate in a data driven world

Sponsored by Canon Solutions America