Direct Mail Delivers: Strategies for Participating in the Value Chain

Marketers of all sizes are coming to the realization that direct mail delivers. It is integral to the marketing mix and is an essential part of an omni-channel campaign. It is vital for acquiring new customers, retaining existing ones, and reactivating dormant accounts. According to research findings from The Direct Marketing Association, the response rate for direct mail catalogs to a house list is 4.26% while the e-mail response rate is only .12%. According to Winterberry Group, direct mail spending grew 2.7% in 2014 and a further growth rate of 1.1% is anticipated in 2015. That means direct mail spending will top $45.7 billion in 2015. Print service providers must build out strategies to participate in the direct mail value chain.

In this webinar, you will hear from an array of marketing executives about:

• The importance of direct mail in the marketing mix
• The impact of direct mail
• Why it works
• Your role in delivering the value proposition

Sponsored by Canon Solutions America

Click here to view this free webinar today!