Driving Volume with Triggered and Automated Direct Mail

In a world exploding with digital marketing, even the best digital campaigns can get lost in the noise and come up short. This is why even online companies are turning to direct mail.

However, truly personalized, relevant campaigns can be time-consuming and cumbersome to create. Between the data selection, design, and production, the cost and lag time can be a turn-off for those who might otherwise want to invest in direct mail.

What is the solution? It is to simplify and automate the direct mail process on the front end, where manual processes and analyses bog the process down. This is where triggered and automated direct mail comes in. This includes direct mail retargeting based on online behavior.

Triggered and automated direct mail simplifies targeted direct mail, closes the lag time between the opportunity and the arrival of the mailer (often to 24 to 48 hours), and dramatically increases response and conversion rates. It also has a consistently higher return on ad spend (ROAS) and ROI than digital campaigns and traditional mailings.

What this webinar will cover:

• What is triggered and automated direct mail and how does it work?
• Best opportunities for triggered and automated mailings
• Types of triggers used in these programs
• Real-life examples of “traditional” triggered mailings and direct mail retargeting
• Best practices in creating these mailings

Sponsored by Canon Solutions America

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