Fold Your Way Into a Successful New Market: How Commercial Printers Can Leverage Existing Assets to Get Into Folding Cartons
Sponsored by: Mark Andy, Ryobi MHI, LuxeFilms, Xerox Todd Meissner, President, Color Ink, Inc.; Adam Egan, Vice President, High Performance Packaging, OTC Group & panelists Steve Truan, LuxeFilms; Mary Sullivan, Mark Andy, Inc.; Kian Hemmen, Print & Finishing Solutions (PFS); Hamidah Mansor, Xerox
Speakers:
Commercial printers already have expertise in offset and digital printing, so why not leverage that experience to open new revenue streams—specifically in the folding carton market. You may be surprised to learn that your current customer relationships, access to vendor expertise and print expertise will go a long way in entering this specific but potentially profitable market. In this third webinar in our Packaging 101 series for commercial printers, Kevin Karstedt, CEO of Karstedt Partners, LLC will moderate and give you the “lay of the land.” Then our speakers will share case presentations, and explain how they've made the successful transition into printing folding cartons as part of their portfolio of print offerings.
Attendees will learn:
- how to identify the opportunity to start printing folding cartons within your business
- how solid digital workflow and digital printing skills can be leveraged to offer high-value folding cartons
- which of your existing production assets can be used for both folding cartons and commercial printing
- real-world business examples of commercial printers that have established a successful folding carton business within their operations
