How to Design Direct Mail to Maximize Revenue

By Julia Rice

Sponsored by: Memjet
Speakers:

Maureen Brock, VP Business Development, Memjet; and Keith Goodman, VP Corporate Solutions, Modern Postcard

How do you maximize the impact of your mail piece? Are you aware of the new emerging trends in shape cut envelopes the USPS is currently testing? How does it all fit together to create revenue?

Register now to discover how Modern Postcard, a full-service direct marketing company, designs effective direct mail programs by selecting the right audience, direct mail type, and message strategy to create maximum brand impact and revenue for their customers.

What attendees will learn:

How to maximize the ROI of the mail piece itself: shape cut, color enhancements, full bleed, windowed, shape, and size
How to capture more business opportunities by keeping envelope printing in-house
How to sell the value of color inkjet over other technologies
How to use the best direct mail type for each demographic, generation, and business types
How to find the right solution for your print volumes

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