Industry Convergence and the Opportunities It Presents Progressive Printing Companies

It’s no secret the lines of distinction that once separated printing companies continue to blur. As a result, printers are experiencing an ongoing challenge to maintain and grow their businesses with new product and service offerings in the face of new and competing technologies, new competitors, changing market dynamics and shifting customer demands.

In fact, the “Convergence in the Print Industry: Understanding Growth Opportunities and Competition” research study completed by NAPCO Research affirmed that reality. Among the printer respondents, 95% indicated there is opportunity for expansion beyond their current offering(s) within their own businesses, and 93% believe that expansion is happening within the industry as a whole.

Attend this webinar to hear first-hand from a printer that has transitioned into new, higher-margin service offerings; to better understand the challenges and opportunities presented by the changing graphic arts industry landscape; and how these new industry dynamics led to the launch of PRINTING United in Dallas this upcoming October.

In this session, you will learn:

• Where your greatest growth opportunities are, depending on the current market segment(s) that you serve, based on extensive research;
• The path to success via new segment adoption, as revealed by a commercial printing industry peer that has successfully evolved into grand-format digital printing and custom fabrication services, among other new revenue streams.
• How PRINTING United will bring together all segments of the printing industry —from graphics and signage to commercial and packaging— in one venue to provide a comprehensive view of the components of integrated solutions that satisfy virtually any client need.

Sponsored by PRINTING United

See below to view this free webinar today!