Realizing the Benefits of Cross-Media is Easier Than You Think
Sponsored by: EFI Inc. Courtney Sumners, SVP of Operations, Benson Integrated Marketing Solutions; Nick Benkovich, Director, EPS Portfolio Product Management, EFI Inc.
Speakers:
As printers search for new revenue streams, cross-media marketing is increasingly a hot topic of discussion. Yet many don't fully understand what cross-media is—or how easy it can be to implement it.
In this webinar you'll hear how Benson Integrated Marketing Solutions is successfully using cross-media marketing services to capture a larger portion of its customers’ total communications. You'll learn the steps this company took to implement cross-media and discover how simple it can be for your company to add this service—and how important it can be to your business.
Attendees of this webinar will learn:
- What is cross media and how can it benefit your company?
- Best practices for transforming your company into a cross-media services provider.
- What tools are available for implementing cross-media?
- What value will cross-media bring to your company and to your customers?
Sponsored by EFI Inc.
