The Personalization Imperative

Personalization is no longer a perk for consumers and B2B buyers—it’s an expectation. Along with this expectation comes the assumption that brands hold a lot of their data.  Buyers are willing to part with their information if it means they get something exceptional in return. Marketers need to anticipate buyers’ needs and preferences and offer a personalized experience in a seamless—or, even better, invisible—way.

The printing industry has talked about customization and personalization for years, but advances have been made and the role of the print/marketing services provider is growing and changing. This webinar will explore:

• How personalization is growing and changing
• The business value based on increased customer expectations
• The increased role that print/marketing services providers are playing
• The infrastructure print/marketing services providers have put in place to expand offerings.

Sponsored by Canon Solutions America  

Click here to view this free webinar today!

Couldn’t make it on May 23^rd?  No problem!  Printing Impressions and In-plant Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.