The Silver Bullet for Driving Sales & Impressions: DATA (Webinar)
Sponsored by: Canon Solutions America Barb Pellow, Group Director, InfoTrends and Luke Heffron, Senior Vice President, Empirical Insights
Speakers:
Data-driven marketing is not a new concept, but with the explosion of sales channels and rising consumer expectations, marketers and marketing service providers must leverage data to deliver a more personal experience. Data-driven marketing is about collecting traditional offline data and connecting it with online data, including browsing behaviors and social networks. Once all that data is analyzed, it can be used to produce a highly personalized marketing campaign that is tailor-made for customers. Ultimately, this allows marketers to form much deeper customer relationships.
In this webinar, Barb Pellow, Group Director at InfoTrends and Luke Heffron, Senior Vice President, Empirical Insights will give you the information you need in order to make your data work for you:
- Trends in personalization (with online and offline tools)
- The need to deliver a personalized experience
- How service providers and marketers are collaborating to leverage data and drive sales
- Actionable tips to start with deep-dives on your data today
Sponsored by Canon Solutions America
- Companies:
- Canon Solutions America
- Places:
- America
