Transform your business by using data-driven marketing campaigns

Sponsored by: Ricoh
Speakers:

Jim Gabalski, Managing Director, Emerge Partners and Debbie Pavletich, Graphic Services Manager, Briggs & Stratton Corporation

We've all heard the variations of the data-driven marketing buzzwords. From relationship marketing to 1:1 marketing to personalization, it's all about the data! For a graphic communications service provider, data-driven marketing delivers differentiated value and a better ROI.

In this webinar, we'll walk through:
- Different types of data-driven marketing
- The fundamentals of how to begin and execute a data-driven campaign
- How to identify what data you have and what data you need to create superior marketing materials
- Case studies from printers that have implemented successful data-driven campaigns

Sponsored by Ricoh

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