Truth from the Trenches: Print Buyers in the Digital (Printing) Age
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Sponsored by: Canon Jeff Dickerson, Procurement Specialist, State Farm Insurance Companies; Debra Trautman, Vice President, Synergent; Charlie Webster, Sr. Manager, Print Production, Starbucks Coffee Company
Speakers:
Does it seem that customers only focus on price, and not on the "added value" of the products and services your company provides? Here's your chance to hear directly from our panel of professional print buyers on what they expect-and really need- from their printing and marketing services providers.
Participants will learn:
- What impact digital printing is having on their communications
- Why personalization capabilities are important and how you can incorporate them to build lasting programs that help make your services indispensable
- How to become a long-term partner, and not just a commodity services provider
- Ways print providers can build a sense of trust and confidence among their clientele
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- Companies:
- Canon U.S.A.
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