What Becomes of the Brokenhearted Customer?
For all the chatter about the lack of loyalty among customers, I know that some of yours are totally attached to certain sales reps and CSRs. Usually this happens because they’ve worked together for a long time.
These relationships are meaningful. The sales or service rep has extreme value for the customer, due to a number of factors:
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
