What I Liked at GRAPH EXPO

The first thing I thought was cool was what you didn't trip over the moment you walked in the door...the old guard. Namely, Heidelberg and Komori weren't on hand—going un-missed and un-mourned—while the new big (digital) dogs of print lined the center aisle.

A few remaining princes of offset were relegated to spaces further back in the hall, all but lost among the maze of stands that serve the needs of digital print and distribution first, while ignoring the needs of offset technology. Offset still has a place in the world, but it's getting smaller. 2010 is the year that offset printing—at least in terms of a trade show presence—finally became, well, mostly irrelevant.