What Makes You So Special – And Do Your Customers Know?
Print reps are the faces of their printing companies. If we customers like you, and feel we can trust you, and believe that you can bring something positive to the work we give you, that’s tremendous value to your employer.
Feeling this connection with a salesperson when we’re in it for a long term is mandatory. There are just too many of you out there for us to settle with a rep we don’t feel a strong rapport with.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
