Like most cavity-fearing Americans, I get my teeth cleaned twice a year. The appointments are booked six months in advance. My most recent appointment was set up for January 15.
It was added to my calendar. All set.
On Jan. 1, I received a text reminder.
On Jan. 12, I received a text reminder.
On Jan. 14, I received a text reminder.
I guess I am a unicorn in that I note my appointments and show up for them. My understanding is the no-show rate is quite high. Charging for that time is challenging, I would imagine since most people would first fight the charge and then resent the charge enough to switch dentists.
But three text messages?
Communicating with a client regarding an order can be similarly challenging. Where’s the balance?
Once a delivery date has been established, the most important part is the confirmation once you have confidence in the ship date. Two days ahead of time, a thumbs up/thumbs down message is a good first step. From there, it depends on the critical nature of the job as to whether a second message is warranted. You should also learn a client’s preferences ahead of time as everyone is different and while you want to provide good customer service, you don’t want to be as irritated as I am with my dentist.
I am tempted to take the following actions:
- Call them to leave voicemail and acknowledge receipt of their texts.
- Call them the morning of the appt. early enough so I once again get voicemail to let them know I am on my way and remind them to get ready for my cleaning.
- Call them from the parking lot to tell them I’ve arrived and will be there shortly.
Alas, I have been advised not to irritate someone who will stick sharp objects inside my mouth and to just write a blog instead.
<<sigh>>
Bill Farquharson’s clean mouth cranks out a lot of valuable content and it has been captured inside The Sales Vault. Go to SalesVault.pro or call Bill at 781-934-7036.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.